New York Foundation for the Arts gives more support to individual artists than any other private organization in the country.
Challenge
Develop an appropriate new brand image reflecting the organizations’ work, and that would speak to artists and donors alike.
Solution
The creation of a unified brand image across multiple applications that brings the foundations’ focus on the individual artist to the forefront of their message.
Center for Motivation & Change / CMC is a nationally recognized group practice in NYC specializing in the treatment of substance use and compulsive behaviors.
Challenge
Develop a coherent identity across multiple media that reflects the unique nature of the Center’s approach and that differentiates it from similar organizations.
Solution
A brand strategy that pivots on the emotional nature of the Center’s work, expresses the practices’ core ideas, and where the two distinct audiences of prospective clients and clinicians feel comfortable.
INA is New York’s best and most well-known designer consignment store, with five locations in New York City.
Challenge
Establish an appropriate and recognizable brand image that will speak to fashion consumers.
Solution
Since its establishment in 1994, Level Design Group has worked to establish a unique and appropriate image for INA and steered its evolution and development ever since.
Minus Space is a curatorial project based in Brooklyn, New York presenting innovative reductive art.
Challenge
Create a visual campaign that would represent the Minus Space project and artists for the Exhibition curated by and held at at P. S. 1 / MoMA.
Solution
A poster and online animation to advertise the show, also used as a take-away at the museum and as an environmental element within the actual exhibition space.
Tracknine, located in the GreeneStreet Film Center, is a New York City-based recording studio dedicated to working with the feature film and gaming industry.
Challenge
Develop an appropriate image for a cutting-edge recording studio catering to the independent film world.
Solution
A Brochure based on a modular grid that expands from audio CD size to a “poster” displaying 9 aspects of Tracknine Recording.
P.O.V. (a cinema term for “point of view”) is a film series founded in 1988 presenting the best of independent documentary film on PBS.
Challenge
Develop the season’s print campaign to reflect P.O.V.’s message, and serve as a marketing piece for all PBS subscribers.
Solution
For four consecutive years, Level Design developed materials to reflect P.O.V.’s core ideas, while expressing the “theme” of each season and its films.
Shari Robertson & Michael Camerini are a directing / producing team who have created numerous award-winning documentaries.
Challenge
Develop a complete design program for the film, including title sequence, poster, press kit, and DVD packaging that will help the audience understand the film’s point of view.
Solution
A campaign focusing on the significance of the film’s title and that reflects the 2-sided nature of the film’s storytelling mode.
AVIVE Technologies LLC was founded to provide a natural way to extend the life of anything perishable in a refrigerated system while contributing to environmental benefits and decreased electrical costs.
Challenge
Develop an appropriate brand that could speak to both the professional and consumer markets.
Solution
A visual system designed to express “freshness.” Color palette and language are crafted to remind the audience not only of the product’s capabilities, but appeal to concerns of environmental awareness.
