Bridgepoint is committed to global impact investments focused on advanced technology whose goal is to improve people's quality of life, and address issues that matter. Level was commissioned to develop the brand strategy, and a new visual identity, website, and collateral to represent the company’s expanding business lines and overarching mission.

Bridgepoint invests through Special Purpose Vehicle’s (SPVs) to improve quality of life, achieve long-term relationships, and generate strong returns. Bridgepoint’s investment platform is dedicated to growth stage advanced technology companies in Medical Tech, AI, Robotics, Clean Tech, Food Tech, and other emerging technology sectors.

identity

brand positioning strategy, concept, design 

The Bridepoint Capital identity received a 2023 Graphis Design Annual Silver Award

The logo represents the aspirational nature of the company, and the concept that the business is the bridgepoint between investment and ideas.

Using figure-ground to create a bridge icon from the form of the letter “o” is a simple and effective mechanism to communicate name and concept in both a literal and figurative way.

website

visit site: bridgepoint.capital
strategy, content, information architecture, concept, design, development

The website focuses on Bridgepoint’s mission of connecting like-minded investors with opportunities to invest in exciting and cutting-edge innovation.

The site showcases the expert leadership and team, details regarding the benefits of their SPV investing structure and portfolio, Mastermind coaching program, and advisory services. Level created a set of custom iconography used throughout the website to represent their investment sectors, advisory areas, and blog categories.

Video backgrounds enliven text and activate pages while custom icons and branded imagery accent and give structure to the content.

Level also worked with Bridgepoint leadership to develop taglines and marketing language for the site.

COLLATERAL

concept, design, development, print management

The stationery system includes business cards, email signature and letterhead.