Superior Concrete is ISO 9001 / 45001 certified manufacturer of state-of-the-art consistent ACI (American Concrete Institute) standard concrete in Guyana. With a community-minded approach, they provide exceptional products with fast turnaround time to help meet Guyana’s growing construction needs. Superior approached Level to develop an identity, website, promotional materials and environmental graphics that would establish Superior as the leading supplier of top-quality concrete product both locally and abroad.

Superior believes that their business will only be as strong as the community they serve. Promoting a positive impact on livelihoods, education, and infrastructure through investments in Guyanese society is paramount.

identity

brand positioning strategy, concept, design

The Superior Concrete identity received a 2023 Graphis Design Annual Silver Award.

The brand strategy and visual identity that we developed position Superior Concrete as unique among concrete providers in the region – able to produce the best product, with operations and infrastructure that will help mitigate negative impact on residents and the environment.

The identity needed to communicate to both local construction businesses, as well as the Guyana government, major hotel chains, and large corporations such as Exxon working in the region. The logo itself refers to the primacy of a structure and a building block, while also encompassing an “S” and a “C.”

WEBSITE

visit site: superiorconcrete.gy
strategy, content, information architecture, concept, design, front-end development

The website effectively communicates Superior's array of best-quality products and services, and commitments to modern science and technology, to the communities in which they serve, and to a safe workplace environment.

Interested parties can calculate their concrete needs and request a quote, while prospective employees can search for and apply to jobs through the website.

BROCHURE + INVITE

concept, design, print management

Printed brochure and digital invitation developed for the ribbon cutting ceremony when the plant first opened.

STATIONERY SYSTEM

concept, design, print management

Business cards, letterhead, and envelope for business development and communication.

A digital template for the letterhead was also created for online communications.

environmental graphics

concept, design, print management