YPO GATEWAY Miami
Young Presidents’ Organization (YPO) is the global leadership community of more than 29,000 chief executives in 130 countries who are driven by the belief that the world needs better leaders.
The YPO Gateway Miami chapter (YPOG) maintains a legacy of learning from wisdom and experience, while looking ahead to predict and meet the ever-changing needs, values, and priorities of its members. YPOG commissioned Level to produce the necessary templates for their in-house team to generate effective instagram posts for their community on a regular basis.
After a preliminary analysis of YPO’s global identity, as well as various chapters visual identities and social media content, we knew it was important to handle YPOG’s social media presence with certain respect for the existing branding. While other chapters visual identities depart from YPO Global’s identity, the YPOG assets feel consistent, sophisticated, and recognizable from a branding perspective.
In addition, a YPOG logo and profile image were created to round out the materials needed for an successful Instagram profile.
Image and gallery post templates for instagram were created for the in-house team to utilize and post as needed. Post types included general marketing (member quotes and testimonials, research, featured speakers, etc.) and time-based marketing (member announcements, events, etc.).
We decided to challenge ourselves to generate post template backgrounds using triangle pattern as part of YPOG’s branding that would seamlessly connect in the profile feed. All posts incorporate branded typography and colorways specific to the visual identity.