Convene CAPITAL
Convene Capital is the first alternative investment management platform to focus exclusively on the origination of high-quality, income producing commercial real estate loans to be distributed through a tech-enabled platform for investors who seek more control and transparency in their investments. Level was approached to coordinate an identity refresh and branding system, press release, landing page followed by a full website, social media, pitch decks, stationery, and other marketing collateral.
The comprehensive/expansive nature of our deliverables required a thorough digital strategy and cross-media narrative considerations. Social media and other marketing collateral and press drive traffic to the website, which serves as a central hub for potential clientele to learn more about their products and services, while the decks provide additional detailed content not publicly accessible.
identity refresh
brand positioning strategy, design
As part of our work, the existing logo was updated and refined, and various logo assets were created for numerous use cases.
Refinement primarily consisted of typographic treatments intended to allow for clearer legibility, and honing the relationship between mark and typographic elements to solidify the logo as a whole.
website
visit site: convenecapital.com
strategy, content, information architecture, concept, design, development
The convene website serves as a primary venue of marketing to prospective investors — conveying the expertise of their team, current offerings, and their platform and process.
The website also communicates the current lending programs available to Convene borrowers. Across the site, several clear user pathways make it easy for individuals to get started investing or borrowing.
SOCIAL MEDIA
linkedin: Convene Capital
strategy, content, concept, design
Working with convene leadership, we continue to develop Linkedin posts to communicate Convene’s mission, opportunities, closed deals, and other company news.
Additionally we developed company and employee profile assets in order to fully brand their Linkedin presence.
PITCH DECKS
strategy, concept, content, design
Several marketing decks were created including an investor deck, fund deck, and an offering memorandum. While the investor deck (select pages shown above) and fund deck utilize the original architectural blueprints and monotone imagery, offering memorandums show a mix of necessary 4-color and stylized photography.
Graphics and charts were given stylistic treatments that allowed for easier understanding while maintaining a high level of design refinement and integrity.
STATIONERY
concept, design, print management, development
The stationery system includes letterhead, envelope, business cards, and email signature.
A one sheet marketing lending programs was created as well as a press release.